Co-founder / Country Manager Switzerland

Hallo!

We’re nydo: a well-funded, founder-led D2C brand reinventing the premium sofa. We combine Italian-inspired design, honest European craftsmanship and obsessively good comfort to build timeless pieces people keep for years — all sold through a tightly integrated online + offline experience. We move fast, think big and scale across Europe.

Why ambitious people love nydo

1. Real ownership from day one. You’ll join a small leadership team and have your own outcomes (not tasks). Your work will shape product, ops, and growth — and you’ll see the impact within weeks, not years.
2. Speed + scale. We’re well funded and ready to grow quickly across markets. That means high-velocity decision-making, big projects, and plenty of runway to test bold ideas.
3. Premium product, clear mission. We sell well-made sofas that people love, with thoughtful materials, long warranties, and a service experience that turns customers into fans.
4. Founder-adjacent learning. Work directly with the founders and investors, present to stakeholders, and help write the playbook as we scale.
   

Our values (how we work)

• Design: elegant, simple, distinct.
• Comfort: the product promises; everything else supports it.
• Ownership: we ship and we own outcomes.
• Curiosity & speed: test, measure, learn, repeat.
• Hands-on execution: we embrace 80-20 and love to get things done

Location

This role is Frankfurt or Lisbon based

What you’ll own

As our first local lead in Switzerland, you will own the full commercial and operational setup for nydo in the market — from building the brand to driving daily sales.

• Full ownership of nydo Switzerland: strategy, execution, and growth
• Management of the local web shop: including pricing, content localization, campaigns, and merchandising
• Lead full-funnel growth: from traffic generation (paid, SEO, social) to on-site conversion and retention
• Manage and optimize the local product portfolio — including bestsellers, switches, and exclusive launches
• Build and activate marketing channels: from Google, Meta, influencer marketing and PR to partnerships and local events
• Identify and execute revenue growth opportunities including B2B, channel expansion etc. that align with company business goals
• Coordinate with other team on logistics, support, production planning, and campaign execution

KPIs you’ll own

• Full country P/L responsibility including Gross & Net revenue, Contribution Margin order volume, AOV, growth
• Marketing spend and performance: Cost per acquisition & return on ad spend (ROAS)
• Full webshop conversion metrics, from traffic to conversion %
• Customer satisfaction & NPS

Who you are

• Entrepreneurial mindset: you love building from 0 to 1, take ownership and make things happen, curious, driven, accountable, and proactive
• 4+ years’ experience in D2C, omni-channels, or digital-first brands
• Strong understanding of eCommerce metrics, digital channels, and customer lifecycle management
• Fluent in English; German and French are a strong bonus
• You’ve previously launched, scaled, or owned a country, category, or webshop (bonus: familiar with Shopify, Meta, Google Ads, analytics etc.)
• Strategic thinker with creative instincts and hands-on execution power

Nice to haves

• Previous experience with home/lifestyle/furniture brands
• Previous experience in Swiss retail and consumer market

What we offer

1. A high-impact role in a well-funded, fast-moving startup — real ownership from day one.
2. Work directly with the founding team on strategy, product and growth decisions.
3. A creative, international culture that values curiosity, ownership and simplicity.
4. Competitive salary
5. Hybrid working, flexible hours, and access to external mentors and a training budget.
6. A chance to build and shape the future of the Swiss / BD teams.