Head of DACH

Hallo!

Premium furniture has made beautiful design unnecessarily expensive, inconvenient and impersonal. We're building the alternative. nydo is an interior brand rooted in Italian-inspired design, starting with sofas and armchairs. Sold direct at a fair price: online, in our showrooms, and through partners like Breuninger. We're live in DACH and soon in Benelux. We're investor-backed to scale hard across Europe.

nydo isn't for everyone, on purpose. That goes for our sofas, and for our team. We hire people who own the outcome, not the task. Who argue with data, not titles. Who care about the cut-out in the frame and still ship at 80%. Who'd rather do the work than review it. And who treat every customer like a guest in their home.

If that's you, keep reading.

Why this role

DACH is our home region and our biggest — and it's really three markets. Germany is where we're largest. Austria looks similar but buys differently. Switzerland has its own prices, customs and expectations. Our customers move between webshop and showroom before they decide. You'll own all of it: one P&L, three countries, online and offline. We want someone who reads a webshop funnel like a balance sheet, not someone waiting for a playbook.

• You own the region. Full P&L for Germany, Austria and Switzerland. Not a slice of it; all of it.
• You build the team. You lead our Country Manager Switzerland and hire a small DACH team across e-commerce, marketing and ops.
• Short line to the top. You work directly with the founders. Ideas get tested in weeks, not quarters.
• Real autonomy, real backing. You decide where to invest in your markets, and you have the budget to act on it.

Location

Frankfurt or Munich. Hybrid, with regular time in Austria, Switzerland and our showrooms.

What you'll own

• The DACH P&L. Regional strategy, priorities and execution across DE, AT and CH.
• The webshops. Pricing, localised content, campaigns and merchandising, from first visit to checkout.
• Full-funnel growth. You set the market priorities for paid together with our performance marketing lead. SEO, social, conversion and retention are yours.
• Local brand building. Influencers, PR, partnerships and local events that bring people into showrooms and onto the site.
• The local product portfolio. Bestsellers, switches and exclusive launches for your markets.
• New revenue. B2B, new channels and offline activations — when the numbers back them.
• The link to the central team. Logistics, customer service, production planning and campaigns, so your markets get what they need.

How we'll measure your impact

• North star: profitable growth in DACH — net revenue and contribution margin across DE, AT and CH.
• Supporting: webshop conversion and AOV, new-customer CAC (shared with performance marketing), NPS, Switzerland growth, and your DACH team hired and up to speed.

Who you are

• Shopify-native. Hard requirement: you've run a Shopify (or equivalent) storefront day to day — pricing, campaigns, conversion. In the interview, you talk through your own funnel numbers, not your team's.
• Commercially accountable. You've personally owned CAC, ROAS and conversion targets for a D2C webshop, not just read the dashboard.
• Builder. You've taken a market, category or webshop from 0 to 1, and you bring structure to ambiguity.
• Hands-on. You go from strategy deck to shipped campaign yourself. No task is beneath you when you're launching a market.
• Leader, growing. You've led people or a cross-functional team, and you want to become a leader of leaders.
• Track record over tenure. Usually 5–8 years in D2C or digital-first omnichannel brands. Pure B2B, wholesale, trade marketing or strategy-only consulting backgrounds aren't a fit.
• Languages. Fluent German and English. Other languages a plus.

Nice to haves

• High-AOV or considered purchases (home, furniture, premium consumer), ideally online-to-offline.
• Multi-market scaling. You've grown a brand across several countries.
• Team building. You've hired and built a team of 3–10 people from scratch.

What we offer

• €80–90k gross base + VSOP with 4-year vesting.
• 30 days paid holiday, 2 home office days per week, and up to 6 weeks a year working remotely from abroad.
• Professional coaching twice a year and a personal learning budget.
• Gym membership subsidy.
• A small, international, design-led team — and Thirsty Thursdays.